Most web hosts offer free basic statistics for your web traffic. However, if you’re relying on these primitive website bonuses, you’re going to miss out on tons of traffic. Below are the five most compelling reasons you should use Google Analytics to monitor and measure your website traffic.

Web design is an art and a science. Not only are you trying to captivate new visitors but you are also trying to convince search engine robots to rank your website. So, the question is: how do you measure the effectiveness of a website? In this article on Web Design Essentials you’ll learn how to [...]

Don’t make the same mistake one friend of mine recently made when hiring a design company to do his organization’s website.

Google. Millions of keywords. Billions of web pages. Competition like never before. So, how does Google (and all of the other search engines) select which page gets ranked #1 for a particular keyword, while another webpage gets ranked #10,567? Although, the exact formula for calculating Google’s search engine rank remains a mystery, there are a [...]

You’ve finished building your website in one of the popular software programs and now you’re ready to take your website public. You may have a domain name (www.yourname.com) or you may not. The question is, what do you do next? How do you take the website on your computer and allow the whole world to [...]

There are so many choices when it comes to hosting a web site that it can be a daunting task to find one that is suitable for your needs. In this article, Starbucks is used as an example of the nine most important qualities in a good web hosting company.

These are the best and worst practices for your web site so that you can exclude less internet users and maximize your web site’s usability.

Making your own web page templates has never been easier than it is today. With software like Adobe Photoshop & Image Ready, Macromedia Dreamweaver & Contribute, and Microsoft Front Page, you have a number of options for creating web site templates. Rather than outlining the software differences, it’s important to understand the basics of web [...]

We decided to analyze and compare popular web development software and rank them based on three areas: features, price, and popularity. In this guide to web design software, we have looked at seven programs: Adobe Go Live CS2, Adobe Photoshop CS2, Apple iLife/iWeb 06′, CoffeeCup HTML Editor, Macromedia Dreamweaver 8, Macromedia Homesite 5.5 and Microsoft [...]